Predictably, nearly all marketers (98%) chose the. Interestingly, only 4% of people in the US stated that they were unsure of the correct TLD compared to 13% of Australians. org as the one most likely to be used by a non-profit. Close toġ00% of respondents correctly identified a TLD ending with. To establish this fact, we asked respondents to pick which TLD might be the one in use by a non-profit. User knowledge of TLDsĮven before trying to understand how users related to ccTLDs it is essential to validate the assumption that users even know that general TLDs exist. ![]() To test this theory, we ran a survey to discover what users really thought. However, this is a fairly broad assumption that doesn't address whether a ccTLD is more important than a brand name in the domain or the quality of a website's content. Google that a ccTLD does indicate country targeting however, when it comes to users there is only an assumption that users even notice and make choices based on the ccTLD. co.uk is targeting a user looking for UK content. For example, a search engine and human user would know, even without clicking into a site, that a site that ends with. The reasoning behind this is the theory that the ccTLD extension will "hint" to search engines and users exactly who your target audience should be versus the other, less explicit options. One of the most common suggestions is for a site to opt to use a ccTLD (e.g. ![]() International SEO guide will elaborate on the differences between the options of subdirectory, subdomain, and country-code top level domain (CCTLD). There are, of course, issues to deal with around language and user experience, but in addition there are some big technical choices to make including what domains to use. The decision to focus your site on an international audience is a big step and one fraught with complexities.
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